Låda Build × AI — Project Hub

▸Workstream Status

Living board — each item links to its deliverable as it's produced. This page updates as we go.

Workstream	Status	Deliverable
Install Manual — AI rewrite	Sample ready	View before/after sample →
Marketing video (history of construction)	Planned	Storyboard + 15-sec proof clip — next up
New website	Planned	Homepage concept from existing wireframe
Computational design / configurator	Scoping	Pending answers to the questions below
Marketing (content + sales-assist)	Planned	Phase 1

John laid out five areas. The biggest win is recognizing they're not five separate projects.

The core idea: one parametric "source of truth" feeds the whole business

Because Låda is a kit-of-parts (lego-like cassettes, plug-and-play electrical), a single configurable model can drive the website configurator, generate proposals + pricing/BOM, push to Revit/IFC, and auto-generate the install manual & videos per configuration — like IKEA instructions produced automatically. Build that spine and four of the five items become outputs of it.

1New Website

Approach

Build fast from your existing wireframe with an AI-native builder — FramerWebflow for marketing, v0 / Lovable if you want the configurator embedded.
AI copy & SEO content engine; real product renders + AI imagery for the gaps; a "configure your wall / get a quote" lead form now, upgraded to the live configurator later.

Stand up the marketing site first (2–4 wks); design the homepage so the configurator drops in later without a rebuild.

2Marketing Video

Concept A — History of construction

The ownable one: a wall "building itself through the ages" → ending on the Låda cassette as the "2×4 of the future." AI video (SoraRunwayVeo/Kling) generates the eras; finish on real product footage.

Concept B — Låda vs. GC's

The Mac-vs-PC parody — funny & shareable but riskier; better as a follow-up once brand voice is set. Script first; AI avatars or real actors.

Make Concept A the hero. Lead with a storyboard + a 15-sec proof clip before committing to the full film.

3Computational Design — the kit-of-parts engine

Two tracks, one model

Customer/architect configurator (Creatomus-style): guided design → instant layout, pricing, BOM, downloadable model. This is lead-gen and the spine for everything else.
Pro/BIM track (Revit + KOPE): Låda families, auto-panelization, clash checks, IFC export.

Where AI adds leverage

Sketch/floor-plan → Låda layout (tools like TestFitHypar are built for this).
Natural-language design copilot and generative optimization (min part-count / cost / waste).

Why it matters: this engine is the moat — lowers the customer's design barrier, shortens the sales cycle, and produces the data that auto-generates the manuals & videos.

Scope a v1 web configurator (buy/partner — Creatomus or extend KOPE), with a clear path to feed Revit and the manual generator.

4Marketing (broader)

AI content engine — blog, case studies, social, email; on-brand, human-approved.
Site sales-assistant — a spec-trained chat/agent that answers technical questions and books demos 24/7.
AI-drafted proposals straight from a configurator output.

5Installation Manual & Videos

Sample is ready — see the before/after rewrite →

Now: AI restructures & rewrites the existing manual into clean, consistent steps; multi-language in one click.
The prize: auto-generate a configuration-specific manual from the model — every project gets its own IKEA-style instructions, exploded diagrams, and part list.
Videos: 3D assembly animations from the model (Twinmotion/Lumion/Blender); AI narration; future AR "point your phone, see the next step."

▸Phased Roadmap

Phase	Focus	Deliverables
Phase 0 ~2–3 wks	Quick wins	AI website copy · manual rewrite (sample ✓) · video storyboard + 15-sec proof clip
Phase 1 1–2 mo	Public face	New website live (lead form) · hero video · published v1 manual · site sales-assistant
Phase 2 3–6 mo	Configurator spine	Customer web configurator → pricing/BOM · Revit/KOPE pro pipeline · AI sketch→layout copilot
Phase 3 6–12 mo	Parametric everything	Per-config auto-manuals · 3D assembly videos · AI proposals · (stretch) AR install assist

▸What We Need From You

Answer these and the plan becomes costed and dated — and we lock the configurator decision (the real asset).

☐ Primary customer — DIY/ADU & small builders, or commercial GCs/architects?
☐ KOPE & Autodesk status — active contracts? what's automated? who owns the Revit families?
☐ Where the product model lives — is there a single parametric source (Revit/Inventor/other)?
☐ Budget & timeline shape — one hero deliverable fast, or steady across all five?
☐ In-house ownership — who owns content, CAD, and the website after launch?
☐ Brand assets — approved renders/footage of the cassette for the video reveal?
☐ The existing install manual file — so we produce the real, branded rewrite (the sample above is representative).

▸Latest

Jun 7, 2026 — Project hub live. Install-manual AI rewrite sample delivered (view). Strategy + 4-phase roadmap published.

Next: history-of-construction storyboard + 15-sec proof clip; website homepage concept.